8 Ways to Perfect Your Gown Wardrobe for Your Photography Business
8 Ways to Perfect Your Gown Wardrobe for Your Photography Business
Let’s dive into 8 ways to perfect your gown wardrobe!
If you’re a portrait or maternity photographer, you already know—gowns are more than outfits. They’re storytelling tools, mood-setters, and secret weapons. But how do you build a wardrobe that truly works for your business and wows your clients?
1. Start with the staples.
Begin by investing in a few timeless, versatile gowns in neutral tones like cream, blush, or dusty blue. These are your go-to pieces that work in nearly any setting.
My favorites for maternity portraits – shoppable links! But download the ltk app for the best experience!
Classic Black Dress or Black Bodysuit – can’t go wrong!
2. Know your client base.
Next, think about who you photograph most—maternity? High school seniors? Children? Knowing your niche will help you curate with purpose.
3. Diversify textures in your gown wardrobe.
From flowing chiffon to luxe velvet, adding a mix of fabrics brings visual interest and emotion to your images.
4. Embrace color strategically.
While neutrals are safe, don’t shy away from a statement color or two. Jewel tones and earthy hues can add depth and richness, especially outdoors. HOWEVER, knowing who your client is *might* change this.
5. Choose varying silhouettes.
After that, make sure your gowns flatter a range of body types. A-line, fitted, empire waist—diversity ensures every client feels beautiful.
6. Prioritize comfort and movement.
Let’s be real: if they can’t move, they won’t feel confident. Choose gowns that offer both elegance and ease. Did you know Cydnee, with CLJ Photography, tries on EVERY single gown purchased for her studio?
7. Rotate seasonally.
As the seasons change, so should your wardrobe. Think moody tones and long sleeves for fall, light fabrics and florals for spring.
8. Destash what’s not working.
Finally, let go of pieces collecting dust. Selling or trading unused gowns keeps your collection fresh and relevant. Need a place to sell or refresh your gown stash? Find your next favorite on The Prop Hive—where photographers shop smarter. ✨